Old vs New

The Process

The Rideau Carleton Raceway is a casino located in the Gloucester Ottawa. Known for its slot machines and horse racing, the casino is a well established since 1962. The logo that was designed for the casino was very outdated, and it needed to be redone to attract the current demographic in Ottawa

The Result

For the font I decided to go with Capitol as the main font and Chalet Londonsixtynine Capitol is a very strong font to the users eye, this font represets retro and glamour as what casinos are made for. The casino has been around since 1962

Application

The current redo logo is more modern, keeping the current colors and the horse from the orginal logo. The pegasus in the logo represents speed and flight but still allow that representation of what the casino is about.