Employer:
Algonquin College
Position:
Graphic Designer
Branding | Illustration | Motion Design
I worked as a Graphic Designer for Algonquin College as a student job in their marketing department. The position was only open to students at the college, meaning it ended when I started the co-op placement in my program. I created and updated illustrated avatars for staff members on the Algonquin College staff board. I also drafted and edited video ads, creating short GIFs for the Algonquin College website and social media. I helped create the entire branding scheme for the Algonquin Dog Squad campaign. (Charity Event) I created an illustrated avatar for each dog, created a calendar with each dog in the picture, designed the pop-up banner, post card, as well as create the animated ad for the Dog Squad using the avatars to showcase around the college. The campaign was popular to make it to a CTV news article. Here are examples of my work below.
Promo video
Design concept




As you can see above, the campaign had various results to help display artwork. We had to find a creative way to show off the dogs that would be present at the college. I took the idea of creating little illustrated avatars to match the original brand for the staff avatars.
Graphic Design Results




News Article

Here is a screenshot of a news article from CTV briefly talking about the Dog Squad.