Algonquin Dog Squad

Branding | Illustration | Motion

Summary

I got the chance to work in Algonquin Marketing as their graphic designer during my final year and got the chance to create the brand for the Dog Squad.The dog squad campaign is a fun opportunity to meet and play with the dogs during stressful times. The campaign was expand to multiple forms of media to advertise and share inside or outside campus.

Concepts

In the beginning of the drafts. The original plan was to have just the photos of the dogs that will be joining the Dog Squad. I placed the idea of having the dogs illustrated to match the algonquin avatar that is across campus and online. This concept would have a minimal style and simple colour palette. The concepts of the illustrations were then branched out to different mediums to advertise the campaign.

Bone Motif

The bone motif was the official logo used in multiple final products such as the calander, pop-up banners, postcards as well as the small promo video. The bone motif had to be simple but still had to go through different styles, each with a different layout so the name and Algonquin logo is present. The motif had to use the algonquin college colour to match the brand of the college.

Final Result

The final result for the campaign was carried to different forms of media. The main ones being the postcard and calender for the opening event. Pop up banners were created to advetise the group of dogs that were selected to run the squad. In addition to the illustration final pieces. The bone motif was used on the polo shirts and custom dog jackets to identify the dog squad while on campus.

Promo Video